Design in August | Branding & Stationery Studio » Nashville, TN

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Tag Archives: *Stationery*

Stationery | New Address, New Announcement

When Mr. G and I began talking about a move to Nashville, the very first thought that crossed my mind went a little something like this: <gasp> “I get to design a moving announcement!!”  Naturally.  I knew this would be a great opportunity to announce not only our new address, but also share the recent happenings in our lives.  I also knew it had to be a show piece for Design in August.

I stumbled across this original “Chuckle Map” of Tennessee by Bill Dyer that dates back to 1949.  Those who know us well, know that Mr. G and I met each other Lindy Hopping in Asheville, NC.  So a piece that incorporated all things Tennessee with a vintage 40′s voice was just about perfect.  The map determined the horizontal shape of the piece, while I added our own text to the welcome sign on the cover flap.  Matching the feel of the “Chuckle Map” illustrations, a handsome 40s-style reporter of “The Nashville Observer” voices our latest news with hep cat lingo of his era on the inside.  A string of twine and a western star-printed belly band wrap it up oh-so pretty, while each of the 184 envelopes was addressed with a printed label to match.

Vintage style Nashville hospitality.A little army of announcements about to inundate the mail system!I adore the little scenes of the “Chuckle Map” – especially this sleepy fisherman and the lady archer.Each envelope dressed up with a printed “brown paper bag” label.I had a custom return address stamp made to match the print.  Economical solution to printed envelopes!Hep Cat Reporter from “The Nashville Observer.”  You dig, Daddy-O?Mr. G and me: Lindy Hop Love.Tennessee is officially the “Nation’s Most Interesting State” – didn’t y’all know?

Stationery | Our Wedding Ephemera

An invitation sets the tone for your event.  It conveys the feeling and experience your guests can expect – formal or casual, traditional or non-traditional, modern or vintage, elegant, whimsical, destination, and so on.  Your invitation sets the stage for the show, and your ephemera should play it out.

With a background in advertising and design, I use the elements of design as tools to communicate a brand message.  I approach stationery design in the same way.  All of the paper goods leading up to and experienced during a wedding, a charity gala, or other social gathering, are all tools used to communicate a cohesive brand message – your message!

Once the tone and look of our own wedding was set by our invitation suite, these pieces followed.  A program for our wedding liturgy, Escort Cards leading guests to tables named after various swing greats of the 30s & 40s, a lunch Menu at each place setting, and personal Thank You cards to mail guests after our event.

Special thanks to Tim Harman for our wedding day photography!

The paper goods throughout the weekend carried the look of our invitation suite.

A program for guests included the wedding liturgy and as well as details regarding the reception location.

This little vintage wedding couple also appeared on our RSVP postcards!

Did I mention that these Candy Apple Red bridesmaid dresses inspired the color of our printed pieces?

Each guest arrived to our reception to find their Escort Cards standing up on wine corks.  Many took theirs home as a memento!Tables named after the Greats of the Swing Era.

Menus placed at each setting.

Don’t you love how playful hand drawn calligraphy can be?  I adore the “M” in Menu.

Perhaps my favorite piece: Kids’ Menu complete with vintage mustached Chef!  Vintage toys also waited for each young guest.

Completing the entire paper collection:  Thank You notes to mail our guests, also featuring calligraphy script.

Stationery | Our Wedding Suite

There may only be one answer to the question, “Which stationery project should I feature first?”  Our own, of course!  Today’s first post is a closer look at our very own wedding invitation.  This remains to be one of my favorite stationery projects to date – it served as the invitation to our nearest and dearest to join us for one of the most blessed events of our life together as Mr. & Mrs. Grubb!

Aside from the fact that I got to be my own client, the creative process behind this suite was truly unique in that I was able to collaborate with another artist.  Josie Wolfe of Calligraphy by Josie provided the most central design elements – the main invitation is entirely done by Josie’s hand!  Several key phrases of the other pieces in the suite were also drawn by her hand – Kindly Respond, Dinner & Desserts, Reception and so on – all held together in a textured red pocket folder.  I love the original flourishes and slight irregularities that characterize hand drawn calligraphy.  There is a warmth and elegant tradition to the art.  And best of all, the result is one of a kind!  Coupled with a traditional serif font, accents of an art deco typeface, and little vintage icons, the result conveyed the 1930s -1940s inspired feel the Mr. & I were hoping to achieve.  Josie’s penmanship on the outer envelope finished off the suite.

Hand drawn calligraphy conveys the warmth and traditional elegance of a bygone era.

Icons with a vintage feel convey the content of each supporting card: Directions, Reception, and a pre-wedding Party.

A textured red pocket folder held together event details and the RSVP postcard.

Key phrases in hand drawn calligraphy on each card accent the main invitation.

A hand drawn Map on the back of the Directions card complimented the hand drawn feel of calligraphy.

RSVP postcards offered a spot for guests to write a personal message.  To this day we have held onto these as a keepsake!

Bon Voyage!

Today is a happy day.  Today is the day Design in August launches its blog!  I have recently referred to this project as the “cobbler’s child.”  You know… the shoemaker’s kid without shoes?  Client work has been steadily streaming through my office door, and all summer and into the fall I have let the launch of my own website take the back seat.  Until now!

Like the old tradition of blessing a new sea-worthy vessel for her maiden voyage, I feel compelled to raise a bottle of Veuve Clicquot Ponsardin Brut and *smash* it against my desk as I say, “Bon Voyage!” to this inaugural blog post.  But rather than waste a perfectly lovely bottle of the French bubbly (and risk flooding my Mac), instead perhaps I’ll pour myself a flute and raise it to you, my new readers and dear friends.  Thank you for your love and support and encouragement.  I’m excited about this journey into the blogosphere, as well as sharing my most recent and precious projects with you!  A bit of brand design, a bit of stationery, a bit of inspiration, and the occasional peek into my studio.  Cheers to the future of DesignInAugust.com!

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