Of course, the holidays and the new year are well behind us, but it would be remiss of me not to share this project. A former colleague contacted me looking for an upscale holiday greeting – more specifically a new year greeting – to send to his clients after Christmas. Now, his client list includes top executives among some Fortune 50 companies, so we really wanted these greetings to be unique and slick. And to stand apart from the usual onslaught of holiday greetings that many professionals receive.
I jumped at the opportunity to combine other materials with traditional paper for this project. I proposed backing the card with a piece of frosted vinyl. The card would seemingly floated on the vinyl, which created this translucent frame around the message. Something modern, something frosty and wintery, yet also an element that would give the card a presence. My client’s branding includes brackets, so I complimented the back with a pattern of brackets. A custom return address rubber stamp combined with gorgeous hand-written calligraphy on rich navy envelopes (wish I’d had a photo to show you!) really completed this mailing. The best part was hearing that we achieved the wow! factor we were shooting for!