Handcrafted. Artisan. From Napa Valley to Arlington deliciousness. That’s Jams by Mags. All of these jams are hand cut, small batch preserves, created with the highest quality local ingredients, made in the peak of their season. And Mags needed a brand and package design that conveyed all of that.
Margaret began making jams in her mom’s Napa Valley kitchen. Now she makes jams in her own kitchen in Arlington, Virginia. (And she ships orders! Thanks be to God!) She came to me with initial ideas for her look – one that would fit the hand cut, homemade, original and unique flavors she fills up in her jars. And one that wouldn’t break the bank of a young, start up company. The creative process was great fun! Mags and I share similar creative bents and continue to pass inspirational tips back and forth in the middle of our work weeks to this day. How DO we get any work accomplished?! Well, we do.
The result of our collaboration (and scrumptious product sampling) was a set of custom rubber stamps that she would use to stamp her paper goods as needed – jar labels, business cards, note cards, and shipping labels on boxes. The stamps were not only a huge budget saver, but a perfect fit for that “handcrafted” look & feel. And by pairing a classic serif typeface with Maggie’s own handwritten “by Mags” for the logo, the result is a unique brand mark that further conveys that hand made touch.
All photos courtesy of Jams by Mags. Photographer: Kim Maxwell Vu.