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Tag Archives: Identity Package

Events | Leap in the City

What happens when a group of top-notch wedding industry vendors get together and throw a party? Well, naturally a spectacular party. Event planners Michelle Soll of Burlap & Brooches and Sara Fried of Fête Nashville approached Design in August to join forces with other area vendors and create an event that would feature downtown Nashville’s newest enclosed all-weather event space. The space itself is not new – Sambuca is a lively restaurant and bar that features live music every night and along with a scrumptious menu. But Sambuca only recently enclosed their Sky Loft, which now makes it a year-round event space with an urban vibe and primo view of downtown Nashville.

Design in August provided the logo and paper designs to coordinate with a pre-set color scheme of candy apple red, citron and charcoal gray. What began as a staged photoshoot to capture the space and vendor talent (by the keen eye of Gregory Byerline), later turned into an industry party open to 150+ guests! The flowers, the linens, the food and fun all came together beautifully.

Leap in the City program and appetizer menu.

Cocktail stir sticks added a fun pop to the apple Leap-tinis. Yum! While place cards and buffet menus dressed up the tablescapes.

And finally, here are the guilty parties, er… vendors that teamed up to make Leap in the City possible. Thanks again to Michelle and Sara for inviting Design in August to participate, and Dana Patel at Sambuca for setting the stage! Hop on over to photog Gregory Byerline’s blog for a fantastic write up featuring even more event and vendor details.

All images courtesy of Gregory Byerline. Photographer: Gregory Byerline.

Branding | Jams by Mags

Handcrafted.  Artisan.  From Napa Valley to Arlington deliciousness.  That’s Jams by Mags.  All of these jams are hand cut, small batch preserves, created with the highest quality local ingredients, made in the peak of their season.  And Mags needed a brand and package design that conveyed all of that.

Margaret began making jams in her mom’s Napa Valley kitchen.  Now she makes jams in her own kitchen in Arlington, Virginia.  (And she ships orders!  Thanks be to God!)  She came to me with initial ideas for her look – one that would fit the hand cut, homemade, original and unique flavors she fills up in her jars.  And one that wouldn’t break the bank of a young, start up company.  The creative process was great fun!  Mags and I share similar creative bents and continue to pass inspirational tips back and forth in the middle of our work weeks to this day.  How DO we get any work accomplished?!  Well, we do.

The result of our collaboration (and scrumptious product sampling) was a set of custom rubber stamps that she would use to stamp her paper goods as needed – jar labels, business cards, note cards, and shipping labels on boxes.  The stamps were not only a huge budget saver, but a perfect fit for that “handcrafted” look & feel.  And by pairing a classic serif typeface with Maggie’s own handwritten “by Mags” for the logo, the result is a unique brand mark that further conveys that hand made touch.

Note: Jams by Mags is currently stocked with wintertime marmalades and savory jellies!!
Be sure to browse (and drool) and place your orders here.

All photos courtesy of Jams by Mags.  Photographer: Kim Maxwell Vu.

Branding | Nashville Wedding Planners Group

After the ladies at the helm of the Nashville Wedding Planners Group asked me to design the invitation for their inaugural meeting, it was a natural fit for Tiffani and Jennifer to come to Design in August for an official logo design.  We continued the modern twist on vintage look, and pursued a logo design that would be able to rock the top of a blog header.  Another function of the logo was to create an adapted version that would serve as a vendor or “Member” badge for local area event planners to place on their own sites.  In simply adding a tag to the existing logo to create a badge, the Nashville Wedding Planners Group have a strong, unified look that is immediately recognizable. 

As always it was a delight to work with you, gals.  And thank you for the spotlight on our Studio as well!

Branding | Ian Riley

I happen to love Ian Riley’s approach to photography.  He shoots journalistically, but with an eye for fine art.  His images could be considered quietly and thoughtfully in any gallery of art.  So when it came time to brand his photography business the approach was natural – Ian wanted a typographic logo set in an environment that conveyed a fine art gallery feel.  The resulting printed pieces: minimal type, clean black and white lines, plenty of airy canvas space.  We let the photography take center stage.  And for a pop of color, we collaborated with a watercolor artist to add that little bit of artistic whimsy.

Logo Design + Business Card + Promotional Card

Another unique quality about Ian Riley is his commitment and care to operating a sustainable, eco-friendly photography business.  As a member of 1% For the Planet he offers clients museum quality prints on cotton rag paper, hand-bound albums, and gallery frames for enlargements using reclaimed wood, among other products.  So it follows that his commitment to sustainability would play out in the paper we used for his branding materials.  After a thorough search, I found this gorgeous, textured paper that mimics watercolor canvas and yet also met his eco-friendly standards: it’s made from 100% post-consumer waste fibers.  Win!  Win!

Branding | Music City Events

I have had the opportunity to join efforts with Sarah Willard of Music City Events on several occasions now.  Ever heard of a fabulous little fête called the Little Black Dress Revue?  She is a talented multi-tasker with exceptional taste and make-it-happenness – qualities that make her an invaluable event planner, as well as an excellent client!  When she approached me to help her rebrand her own business, I was quite eager to jump at the chance.

The result of our meeting of the minds is this lively, clean, modern and yet timeless new look.  Sarah wanted a brand image with several possible iterations – a primary logo that, when appropriate, could be separated into a simple word mark (Music City Events) or a stand-alone symbol (MCE).  If you look carefully, you will see an “MCE” in the circle.  Bright peacock compliments a warm grey to finish off this contemporary palette.  Sarah, it’s always a pleasure to team up with you!  Congrats on rolling out the new look!

 

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