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Branding | Santa Croce Brochure

I got the opportunity to work on a fun project this summer.  Joel Smythe over at The Graphics Lab called me and asked me to team up on a brochure project.  The Pontifical University of the Holy Cross (Santa Croce) is an international, Pontifical university located in the heart of Rome, teaching students who are drawn to serve God and his Church, in their diocese or religious institutes, or in the professional world. A Christian university sitting one block off the Piazza Navona in Rome?!  I think I need to do a little much-needed on-site client research.  And pasta eating.

Joel’s client, a foundation here in the U.S. that exists to raise awareness and financial support for Santa Croce, needed a brochure for an event in Wisconsin, but then also for further circulation and promotion.  We had a little over one week to develop this 16 page brochure for a 2,000 piece run.  I came up with the overall look and layout, per Joel’s direction and client management.  I sifted through hundreds of pics, then selected, color-corrected and prepared them for press.  Overall, this project was a pleasure to work on and for such a good cause!

Designer: Daiva Liktorius Grubb, Design in August.  Art Direction: Joel Smythe, The Graphics Lab.


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