Design in August | Branding & Stationery Studio » Nashville, TN

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Tag Archives: Brand Development

Stationery | Business-to-Business Note Cards

After completing the design for his holiday cards, my client at My Private Brand asked me to move on to designing note cards. Our goal was to make these as simple, branded cards to be used for hand-written thank you notes and other correspondence. Simple, yet with a statement. I proposed an embossed design with his company’s monogrammed logo – a very classic look for personal stationery, yet a natural fit for this business-to-business application. A flood of gorgeous blue on the front with a raised logo, paired with his trademark brackets pattern on the back of the card to keep in theme with his first mailing of 2013. And a simple switch of ink color for the custom rubber stamp we made for his first mailing finishes off the look.

Stationery | Holiday Card

Of course, the holidays and the new year are well behind us, but it would be remiss of me not to share this project. A former colleague contacted me looking for an upscale holiday greeting – more specifically a new year greeting – to send to his clients after Christmas. Now, his client list includes top executives among some Fortune 50 companies, so we really wanted these greetings to be unique and slick. And to stand apart from the usual onslaught of holiday greetings that many professionals receive.

I jumped at the opportunity to combine other materials with traditional paper for this project. I proposed backing the card with a piece of frosted vinyl. The card would seemingly floated on the vinyl, which created this translucent frame around the message. Something modern, something frosty and wintery, yet also an element that would give the card a presence. My client’s branding includes brackets, so I complimented the back with a pattern of brackets. A custom return address rubber stamp combined with gorgeous hand-written calligraphy on rich navy envelopes (wish I’d had a photo to show you!) really completed this mailing. The best part was hearing that we achieved the wow! factor we were shooting for!

Branding | Rustic Elegance

Rustic Elegance.  Is that an oxymoron?  Maybe.  But not in this Etsy shop!  In this Etsy shop rustic really is elegant, and Tonia really is a gifted artisan.  Tonia is a repeat client (don’t you love those?!) whom I have had the pleasure of working with, first on her oak tree wedding invitation suite, and now on the look for her newly launched business.  Tonia reclaims pieces of wood from furniture, old homes, etc. and turns them into custom frames for your photos or artwork.  In her hands, history frames another story.  In her own words, she finds “wood that may have been part of someone’s fireplace or part of their doorway.  Our memories are cradled by the memories of so many others.”  She needed a logo and an Etsy banner that conveyed that artisan feel with an old timey flare.

She makes coat racks and jewelry holders, too!  Hop on over to Tonia’s shop and place an order today!

Branding | Legacy

I love it when awesome clients bring me awesome clients.  A certain favorite client of mine recommended Design in August for a new branding project.  The folks at Legacy OB/GYN were looking for a new logo.  At first they wanted to explore a fleur de lis sort of symbol, but instead we pursued more abstract shapes.  They wanted a logo that would capture their warm, approachable and careful care of patients.  I love the modern script paired with the clean lines of the sans serif font.  And now the logo sits prominently at the top of Legacy’s new website, adding a lively and organic touch to the clean and simple lines of the site design.

Branding | Jams by Mags

Handcrafted.  Artisan.  From Napa Valley to Arlington deliciousness.  That’s Jams by Mags.  All of these jams are hand cut, small batch preserves, created with the highest quality local ingredients, made in the peak of their season.  And Mags needed a brand and package design that conveyed all of that.

Margaret began making jams in her mom’s Napa Valley kitchen.  Now she makes jams in her own kitchen in Arlington, Virginia.  (And she ships orders!  Thanks be to God!)  She came to me with initial ideas for her look – one that would fit the hand cut, homemade, original and unique flavors she fills up in her jars.  And one that wouldn’t break the bank of a young, start up company.  The creative process was great fun!  Mags and I share similar creative bents and continue to pass inspirational tips back and forth in the middle of our work weeks to this day.  How DO we get any work accomplished?!  Well, we do.

The result of our collaboration (and scrumptious product sampling) was a set of custom rubber stamps that she would use to stamp her paper goods as needed – jar labels, business cards, note cards, and shipping labels on boxes.  The stamps were not only a huge budget saver, but a perfect fit for that “handcrafted” look & feel.  And by pairing a classic serif typeface with Maggie’s own handwritten “by Mags” for the logo, the result is a unique brand mark that further conveys that hand made touch.

Note: Jams by Mags is currently stocked with wintertime marmalades and savory jellies!!
Be sure to browse (and drool) and place your orders here.

All photos courtesy of Jams by Mags.  Photographer: Kim Maxwell Vu.

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