I happen to love Ian Riley’s approach to photography. He shoots journalistically, but with an eye for fine art. His images could be considered quietly and thoughtfully in any gallery of art. So when it came time to brand his photography business the approach was natural – Ian wanted a typographic logo set in an environment that conveyed a fine art gallery feel. The resulting printed pieces: minimal type, clean black and white lines, plenty of airy canvas space. We let the photography take center stage. And for a pop of color, we collaborated with a watercolor artist to add that little bit of artistic whimsy.
Logo Design + Business Card + Promotional Card
Another unique quality about Ian Riley is his commitment and care to operating a sustainable, eco-friendly photography business. As a member of 1% For the Planet he offers clients museum quality prints on cotton rag paper, hand-bound albums, and gallery frames for enlargements using reclaimed wood, among other products. So it follows that his commitment to sustainability would play out in the paper we used for his branding materials. After a thorough search, I found this gorgeous, textured paper that mimics watercolor canvas and yet also met his eco-friendly standards: it’s made from 100% post-consumer waste fibers. Win! Win!